Context
An international luxury jewellery house wanted to raise its staff's awareness about digital pollution and the importance of linking excellence, innovation and sustainability in their digital practices.
Sector backdrop. Luxury houses have a long tradition of craftsmanship, durability and supply-chain stewardship. Extending that mindset to digital assets, devices, software, data, is a natural fit but rarely the first place teams look.
Approach
- Evolution of digital from productivity tool to resource-intensive sector.
- Full equipment lifecycle and the recycling reality (less than 25% of e-waste recycled).
- Environmental impact of AI and concrete daily best practices.
Why this matters
Awareness workshops only work when they translate into changed habits. The most reliable predictor is that participants leave with concrete actions tied to their own job, not generic advice that could apply to anyone.
A few patterns came out of the engagement that tend to repeat across organisations of similar scale: teams engage far more when they see numbers from their own organisation, not generic averages.
How the MIKUJY platform supported the work
The MIKUJY platform was used end-to-end to structure the engagement, host the data and consolidate results in dashboards the teams could revisit at any time.
More specifically, the Gamify module fed the awareness workshops with the organisation's own numbers and challenges, so participants could engage with their real footprint rather than generic averages.
MIKUJY consultants brought hands-on professional support throughout the engagement, facilitating workshops, validating data and helping translate the platform outputs into a concrete action plan.
Want a similar trajectory?
MIKUJY helps organisations turn Sustainable IT in luxury into a measurable, governed and recognised Sustainable IT programme. Reach out to discuss your context and goals.