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Case studyOctober 4, 20234 min read

Awareness workshop keynote for a Swiss public tech operator

A public tech and infrastructure organisation reframed digital as a material, impactful sector through a visual conference.

IM

Ivan Mariblanca Flinch

Founder & CEO, MIKUJY

Awareness workshop keynote for a Swiss public tech operator

Context

A public organisation active in technologies and infrastructures wanted to raise its staff's awareness about the environmental impact of digital and trigger a reflection on concrete sustainable practices.

Sector backdrop. Telecom operators sit at a paradox: their infrastructure enables digital growth that drives emissions, while the operators themselves are often early adopters of energy-efficiency programmes. A clear Sustainable IT baseline turns scattered initiatives into a defensible narrative.

Approach

  • Materiality of digital, from rare metal extraction to data-centre energy use.
  • Environmental and social consequences, illustrated with concrete data.
  • Sustainable IT methodology in four steps: Measure. Raise awareness. Improve. Sustain.

Why this matters

Awareness workshops only work when they translate into changed habits. The most reliable predictor is that participants leave with concrete actions tied to their own job, not generic advice that could apply to anyone.

A few patterns came out of the engagement that tend to repeat across organisations of similar scale: teams engage far more when they see numbers from their own organisation, not generic averages.

How the MIKUJY platform supported the work

The MIKUJY platform was used end-to-end to structure the engagement, host the data and consolidate results in dashboards the teams could revisit at any time.

More specifically, the Gamify module fed the awareness workshops with the organisation's own numbers and challenges, so participants could engage with their real footprint rather than generic averages.

MIKUJY consultants brought hands-on professional support throughout the engagement, facilitating workshops, validating data and helping translate the platform outputs into a concrete action plan.

Want a similar trajectory?

MIKUJY helps organisations turn Sustainable IT in public technology into a measurable, governed and recognised Sustainable IT programme. Reach out to discuss your context and goals.

#Telecom#250-1000 employees#Conference#Public#Awareness

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